Stop Using These Buzzwords

Imagine you’re a home buyer in the Woodstock area. While searching through thousands of real estate listings trying to find the magic combination of price, location, and space, imagine how frustrating it would be if you also had to sort through a bunch of nonsense copy. As real estate professionals, it’s our job to communicate clearly with our clients. At The Premier Group, we strive to do that every day. With that in mind, let’s look at three buzzwords real estate professionals should stop using.

  • Luxury. Perhaps the most overused word in real estate copy! You’ll find this term applied to everything from tiny studio apartments in decent neighborhoods to truly luxurious homes with prices seven digits or higher. It has become a meaningless term and is frustrating to clients who just want to know what they’re getting.
  • Quaint/Cozy. More often than not, this just means “small.” Savvy buyers know that, and those who are misled will quickly learn not to trust you. To avoid this, list square footage and let clients decide what works for them–after all, one man’s “cozy” is another family’s “living on top of each other.”
  • Triple Mint. This term isn’t overused so much as it’s used incorrectly. “Mint condition” means that a previously-owned property is in good shape, almost as if it was new. “Triple mint” refers to the home itself, the kitchen, and the bathroom(s)–not to other individual rooms. Don’t confuse or frustrate buyers with incorrect usage.

Providing good customer service starts with what you’re pitching potential buyers. The last thing you want is for your real estate copy to wind up on a list like this one, especially as media-savvy younger generations enter the buying market. Put yourself in their shoes and make your real estate listings clear, concise, and meaningful!

Positive Outlook for New Home Sales in 2018!

Last year may have been a bit of a disappointing or anxious year for a lot of people, but in one industry it actually showed a lot of optimism: real estate!

The sale of newly-built single-family homes rose a little over 8% in 2017 and sales of existing homes rose as well. You may have heard that home sales fell slightly in December of 2017, which is true; but on the other hand, sales prices rose over December 2016, and there were more first-time buyers than there were in November of 2017. Together with increasing job creation and rising home equity, this indicates that positive growth will continue through 2018.

Experts are predicting a lack of inventory, so make sure you’re offering outstanding customer service to your clients, or they’ll look elsewhere. Word of mouth referrals are the most important advertising you can get! The growth of prices is expected to slow, but not stop; this could continue to push potential buyers towards renting in more expensive markets. On the other hand, the Millennial generation is growing older, and more of them will be in a position to buy instead of rent over the next year, so know your trends, make connections, and grow your customer base! Again, customer service is key.

Altogether, 2018 is looking like a positive year for real estate! Those of us at The Premier Group in metro Atlanta is looking forward to seeing what challenges and successes the rest of the year brings in the local real estate market. We hope you are too.

Enhance Your Home’s Good Vibes!

If there’s one thing everyone wants, it’s a happy and peaceful home. Big remodeling projects are a part of this, but so are smaller changes. Check out these tips from The Premier Group to enhance the good vibes in your home.

  • Light. Nothing brightens and soothes a home more than natural light. If you find your home doesn’t have enough windows, consider angling mirrors to reflect and catch the light you do have.
  • Space. Do your hallways feel claustrophobic? Try measuring how much walking space you have. In general, at least two feet of walking space between furnishings is ideal. If you just have too much stuff to make that work, try our next tip…
  • Clutter! Go through your things and decide what you actually need. Start with books, movies, games, clothes, and papers, but don’t forget to look at extra furniture (how many sofas do you use, really?) and even silverware. The fewer things you own, the fewer things you’ll have to work to keep tidy.
  • Greenery. Live plants aren’t just beautiful–the right ones will make your home smell fresh and clean, and even improve the quality of the air you and your family breathe indoors.

Creating a beautiful, peaceful space in your home isn’t just about resale value; it’s also about living your best life right now. That being said, a lovely home will be easier to sell than one that needs some extra work, so contact The Premier Group when you’re ready to put your home on the market!

Provide Better Customer Service This Year

Customer service is one of the biggest selling points when people decide to work with a company. This is especially true when dealing with stressful, emotional, time-consuming, and expensive situations like buying or selling a home. Good customer care will set your business apart from the competition and make everything more pleasant. How does your company stack up? If you or your employees could use a little bit of a refresher, check out some tips from The Premier Group.

  • Be Present. This doesn’t just mean being physically present. People realize when your agents aren’t engaging with customers, really listening, and striving to create solid professional relationships.
  • Accept Responsibility. When a situation goes south, it ultimately doesn’t matter whose fault it is. It’s your company’s responsibility to fix it! Make fixing (and preventing) problems your first priority and your customers will thank you.
  • Empower Your People. Everyone on your team should understand your policy on customer satisfaction and service, and should be empowered to offer solutions to everyday issues. Of course, bigger problems will need manager involvement, but if everyone can handle small issues, it will save your customers the hassle of waiting for someone higher up.

Guiding customers through the real estate process should be pleasant and fulfilling for everyone, and not just because you want to get good word-of-mouth referrals and repeat business. Home buyers and sellers are becoming increasingly educated, and they expect the best when working with a real estate agent. Remember: if you don’t have customers, you don’t have a business!

Top Home Trends in 2018

It’s no secret that our homes go through trends just like everything else. We’re all familiar with some, whether it’s fun things like the Pantone Color of the Year or ideas we don’t quite understand, like shelving books backwards. What home trends can we look for in 2018? The Premier Group has the scoop!

2018 Home Trends

As with many other aspects of life, the keyword in homes right now is “connected.” That’s right, integrated technology is here to stay in our homes. Savvy buyers are looking for a home that will connect with the rest of their lives through smart appliances; virtual home assistants like Google Home, Alexa, and Siri; apps for daily chores like cooking; and integrated sound systems for an immersive experience.

Check out some of the most popular home trends in 2018:

  • Energy efficiency! Smart glass and integrated thermostats help keep down energy costs, especially in homes with lots of beautiful windows.
  • Kitchens are being designed and built for utility and healthful living based on accessing fresh produce and quality ingredients.
  • Gardens as an escape from the grind of daily life. We are designing outdoor spaces for peace, quiet reflection, and even spirituality.
  • Black! It’s true: black accents are a sharp, classic neutral that can match any color palate.

Do you have questions about how to incorporate or emphasize these growing trends into your Atlanta-area home, or are you looking for a home with these qualities? Contact The Premier Group! Your agent will help you leverage your home’s potential or find the best fit for your needs.

Not All 3 Bedroom, 2 Bath Homes Are Created Equal


Whether you’re a realtor or a buyer just starting to feel out the real estate market in Woodstock, you’ve probably noticed that home prices can vary drastically. But what makes a 3 bedroom, 2 bath house cost more, or less, than another?

There are quite a few factors that can affect home pricing and here at The Premier Group Real Estate Firm, we wanted to go over the most important ones with you. As a home buyer, you need to be informed. Buying a home is a major decision and likely one of the biggest purchases you’ll ever make. Have a look at these important things to consider when you’re ready to buy.

  • Condition – Even well-built homes need regular maintenance. Otherwise, time takes a toll and creates all kinds of issues, many of which are hidden. A home’s condition is a major factor when it comes to pricing. It’s important to get a professional inspection and estimate before you buy.
  • Location, Location, Location! – Location is everything in real estate. You can place the exact same home in two different neighborhoods and get drastically different prices. Everyone wants to live in an accessible area with shops and cafes, good schools, and good neighbors. All of these considerations are factored into the cost of a home, and the more of these desirable attributes you want, the more you’ll pay.
  • Area Statistics – We live in a time where everything is quantified. There are statistics for statistics about statistics, so finding out about average home prices, crime, property tax averages, etc. is as easy as a quick web search. If you can do it in five minutes, so can home sellers and realtors. These statistics also affect how a home is priced.

Buying a home, doing your research, and making sure you pay the right price can seem overwhelming, but with the help of a great real estate firm like TPG, you can make it happen. To find out more or see all of our listings in the Greater Atlanta Metro area, call The Premier Group and let’s get started.

Look Out for These Hidden Home Costs

It’s no secret that buying a home is a big investment. Most people will never buy anything more expensive than their home. You know about the down payment and the mortgage, but there’s more to it than that! The last thing you want is to be caught unawares when you’re preparing for this big expenditure. Don’t forget about these hidden home buying costs when you’re planning your budget.

  • Home Inspection. Usually costing between $300 – $500, this is a fee you’ll pay regardless of whether or not you buy the property. A home inspection is meant to protect you from purchasing a lemon, so you definitely don’t want to skip it! money
  • Mortgage Costs. The total cost of your home loan doesn’t just include the amount you borrow. It also includes interest and often includes private mortgage insurance depending on your lender.
  • Loan Fees. These include one-time fees for loan applications (to pay for background and credit checks, paperwork costs, etc), appraisals (to make sure the property is worth what you’re paying for it), lender’s origination fees (an up-front cost charged to you by the lender for making the loan), and title services (to cover notary services, property title searches, etc). And don’t forget about closing costs! Figure about 2.5% of the loan for these.
  • Ongoing Costs. When you own rather than rent, you’ll be responsible for ongoing costs like property taxes, homeowners association fees, and homeowners insurance, as well as maintenance on your home, appliances, and property.

All this can seem like a lot to think about, but don’t panic. When you’re ready to buy a home in the metro Atlanta area, let The Premier Group help! Our agents are friendly, knowledgeable, and fully versed in the buying and selling of homes. Call us today!

Remodeling Projects with a High ROI

Home remodeling is quite an investment. Before you begin, it’s important to know which features will not only make you happier in your home, but also help build equity. Here at The Premier Group, we know the importance of a maximum return on investment. Check out the remodeling projects that will give you the best ROI: taking notes, house keys

  • Landscaping. The yard is one of the first things potential buyers will see; you definitely want it to make a good impression. The right flowering shrubs, trees, and upgrades like stone pathways, planters, and mulch can give you up to 105% return on your investment!
  • Roof. If you’re noticing that your roof needs work, taking care of that will not only give you great ROI, but also improve your quality of life. If shingles are missing or curling up, your energy bill is super high, or you’re noticing stains on your ceiling, it’s time to replace!
  • Hardwood Floors. Beautiful, timeless, and healthier–hardwood floors beat carpeting any day. Refinishing hardwoods can give you up to 100% ROI, whereas new ones give up to 95%.  
  • Insulation/Windows. Getting an energy audit and acting on it will not only give you a great ROI, it will also help keep you comfortable as the weather cools down! Find out where you’re losing energy and get that fixed. Your budget will thank you now, and you’ll thank yourself when you get ready to sell.

Remember, the team at The Premiere Group is here to help–give us a call and let’s discuss which projects are best for your home!

Why Home Sales Are Down While Buyers Remain Motivated

Georgia home sales

Regardless of whether the housing market is favoring buyers or sellers, sales are more often than not driven by interest rates, the economy and government subsidies. Right now, we’re looking at relatively good interest rates for buyers, an economy that is growing steadily if not rapidly and favorable lending regulations from the state government. And yet, we aren’t seeing an increase in home sales. If fact, it’s the opposite.

Through the end of the summer and now into the early part of the fall season, sales are down. But why? At The Premier Group Real Estate Firm, we decided to look into the lackluster home sales of late in the Atlanta Metro area to see if we could figure out why things have been so slow in what should be a favorable market.

Too Few Houses?

Could a lack of homes being put on the market really be the culprit? It seems like it may be. Inventory has only declined marginally since this time last year from a national average perspective. However, the South as a whole is below the national average and it doesn’t seem like we’ve been spared here in Woodstock. So it could stand to reason that a decrease in available homes, and hence an increase in pricing, could be the problem.

Buyers Are Motived but Sales Are Down…

The market does not seem to be suffering from a lack of interested buyers at the moment. But for some reason, sales are down. One reason could be attributed to a 5.6 percent increase in median home prices since last year. According to an article put out by the National Association of Realtors, the average home price was $253,500 in August. Match this with stagnant wage increases nationwide and it could explain why a seemingly healthy pool of motivated buyers aren’t biting. Or maybe it’s what’s keeping them from listing their current homes in the first place.

Regardless, things do seem to be favorable for an increase in sales. Watch for prices to fluctuate and potentially drop. This could be a good sign that sales are on their way to picking back up again! If you’re curious to hear more or want to look at some of our current listings, make sure to contact us at TPG today.

Staging Your Home for Best Results

Did you know that properly staging your home can increase its selling price by up to 10% and decrease the amount of time it spends on the market? Here at The Premier Group, we know how to sell homes in the metro Atlanta area. Check out these staging tips to increase your home’s selling value:

  • Ask Your Real Estate Agent! Your Premier Group agent is your partner on the crazy journey that is selling your home. We want your venture to be successful just as much as you do, and we have the know-how to make it happen.sold sign
  • Paint. Neutral colors will show your space to its best advantage. Potential buyers will be able to project their own tastes on a warm neutral palette, and warm colors invoke feelings of comfort and peace.  
  • Declutter. The more stuff you leave out, the smaller and more cramped a room looks. Remove personal items, collections, excessive decor, heavy furniture, etc. Pay special attention to the kitchen, where so many appliances and tools can wind up on the counters.  

  • Clean! Everything should be sparkling clean, especially in the bathroom. Pay special attention to the grout. Consider investing in a professional cleaning service to make this easier on your family.

  • Ask a Friend.



    a friend walk through your staged home as if they were a potential buyer. What do they notice? What do they love and hate? Fresh eyes will often pick up on things you’ve missed. 

Contact us for tips about the latest real estate trends, and to find out how The Premier Group can help sell your home faster!